About me
Michael Eriksson
CEO & Founder WHITE PINE

I have occupied leadership positions for different companies across Latin America, West and East Europe and Russia. Here´s my story.
​
First, I was Managing Director for Stora Enso Argentina, Chile and Brazil, with a doubling of sales turnover within my first two years.
​
I then moved onwards to Sweden, to lead General Packaging Boards for Stora Enso, being responsible for East and West Europe and Russia. This meant a €460mn annual turnover, being responsible for 6 customer service centers and 7 Regional sales team. 100 employees team in total. Within the first two years, the EBITDA raised over 30%.
After this challenge, I took over the position of Global Head of Consumer Packaging for Gratenau & Hesselbacher, in Germany. My mission was to develop suppliers in China for clients both in Europe and Latin America.
​
In 2016, I assumed yet another professional challenge: lead Arla Foods Ingredients in Latin America. During my first three years, the company moved from volume and standard driven product to a more value-added product assortment, which helped double the EBIDTA, enabling Arla Foods Ingredients to currently export 80% of its production to demanding customers in more than 45 countries worldwide.
​
I am strong-willed, ambitious and persistent to get the job done, with a track record to overcome crisis and a deep entrepreneurial spirit.
I am a Finn proud of his origins, and determined to build the future that he looks at from the present.
Creating value
through change
This is how WHITE PINE can help you.
​
Many companies are dealing with difficulties because they feel unable to face change and overcome their crisis.
​
With strong vision and leadership, our team at White Pine can help companies achieve their goals, turn their culture into strong actions and work with a solid, results-driven strategy.